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Business Development

growth mindset for lawyers

A Growth Mindset, Paired with Daily Deliberate Practice, Is Key to Lawyers’ Business Development Success

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Jay Harrington - August 12, 2020
Keyboard with happy and sad faces Client Testimonials

Client Testimonials: A Powerful Marketing Strategy for Your Law Firm

Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.

Tatia Gordon-Troy - August 6, 2020
cartoon salesman with sign offering tip top lawyer awards

Don’t Fall for Spammy Lawyer Awards and Rankings Submissions

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.

Laura Ernde - July 9, 2020

Legal Marketing: Attorney at Work’s Top 10 Posts of 2020 (So Far)

How do you keep up with law firm marketing when the world is turned upside down? Here are our top 10 marketing and business development posts, written during a pandemic.

Joan Feldman - July 7, 2020
Fresher Attorney Bio

Seven Steps to a More Authentic, Fresher Attorney Bio

Nobody sets out to write a boring bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it. What a waste! Here are great tips from Nancy Slome to reboot your bio.

Nancy Slome - June 30, 2020
Ask the Experts business development

How Are Law Firms Shifting Business Development Goals and Tactics?

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Legal Marketing Association - June 24, 2020
ideal client for law firms magnifying glass

Law Firm Marketing 101: Identifying Your Ideal Client

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Jay Harrington - June 22, 2020
ideal client

5 Business Development Mistakes Lawyers Make (and What to Do Instead)

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

Jay Harrington - May 27, 2020
podcast headphones

Use Podcasts to Attract Clients

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Dan Steiner - May 19, 2020
Play to Win Queen of Hearts

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020