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Business Development

How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020

Pull Back or Press On? Reevaluating Your Social Media Strategy During a Pandemic

Some members of your audience are seeking information related to the virus, while others would rather not be immersed in news about it 24/7. Before you proceed with posting as usual, here are some tips to help you determine how to move forward.

Michelle Garrett - April 17, 2020

30-Day Business Development Plan for Lawyers During the COVID-19 Crisis

Eventually, the crisis will pass. But can you afford to wait? Jay Harrington has positive steps you can take over the next 30 days to set you up for business development success.

Jay Harrington - April 8, 2020
Play to Win Queen of Hearts

Earning a Client’s Trust: What It Takes

Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.

Sally J. Schmidt - March 19, 2020

To Build Business, Forget the Funnel and Think of a Garden

You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.

Tom McMakin - March 5, 2020
Driving Revenue- Matthew Prinn on the Rise of RFPs

Driving Revenue: Matthew Prinn on the Rise of RFPs

Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.

Ari Kaplan - March 3, 2020
Play to Win Queen of Hearts

Committing Time to Marketing Your Law Practice

Sally Schmidt | It's amazing how much progress you can make simply by being organized. Here are tips for making sure marketing and business development tasks and activities get a slot in your schedule.

Sally J. Schmidt - February 25, 2020

Who Has Time for Lunch? Try Collaborative Thought Leadership Marketing Instead

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.

Jay Harrington - February 24, 2020

What Is Your Law Firm’s Marketing Strategy?

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Mark Homer - February 18, 2020

6 Lessons From My First 6 Months in Solo Practice

If you’re on the fence about whether to start your own practice, these tips from estate planning lawyer Robert Theofanis may inspire you to make the leap!

Robert Theofanis - February 6, 2020