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Business Development

7 Statistics That Prove How Valuable Thought Leadership Marketing Is

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington - January 28, 2020

10 Tips for a More Effective, Personable Attorney Bio

Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...

Gina Rubel - January 16, 2020
It’s-Time-to-Overcome-Your-Fear-of-Narrowing-Your-Focus

It’s Time to Overcome Your Fear of Narrowing Your Focus

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington - January 13, 2020

Advanced LinkedIn Tips for Lawyers

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Ari Kaplan - January 3, 2020
top 20 marketing posts of 2019

Top 20 Legal Marketing Posts of 2019

Attorney at Work's top-ranking business development and marketing posts of 2019. Plus Editor's Picks.

Joan Feldman - December 31, 2019
lawyer on clock handle lawyer business development

Taking Control of Lawyer Business Development: Time Management Tips for Busy Lawyers

Lawyer Business Development: Time Management Tips for Busy Lawyers. You have at least three phone numbers (home, office, and cell), at least two email addresses (work and personal), and at least two social media accounts (Facebook and LinkedIn). ...

David Ackert - December 23, 2019
Play to Win Queen of Hearts

What’s Your ‘One Big Thing’ for 2020?

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...

Sally J. Schmidt - December 12, 2019
email marketing

Use Email to Nurture Your Referral Network

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

Amy Hunt - December 9, 2019

7 Tips for Communicating in a Client Business Crisis

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Meredith Parfet and Aaron Solomon - December 3, 2019
Man Sitting in Chair law firm name

2019 Clio Legal Trends Report, Pt. 2: Is Referral-Based Marketing Dying a Slow, Painful Death?

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jared Correia - December 2, 2019