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Digital Marketing

Five Creative Ways Lawyers Can Use Experiential Marketing

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...

Sally Kane - September 20, 2019
ConvertIT Is Your Lead Conversion Toolbox

Convert It! Convert IT Is Your Lead Conversion Toolbox

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.

Jared Correia - September 4, 2019
Just Say No to These Outdated SEO Tactics

Say No to These Outdated SEO Tactics

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Mike Ramsey - July 24, 2019

A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Jay Harrington - June 13, 2019
website performance with beautiful design and functionality

Boost Your Website’s Performance With Better Design

It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.

Karin Conroy - June 11, 2019
Google Local Search Trends Nifty Law

The State of Legal Marketing: Local Search Trends for Law Firms

What matters most for lawyers when it comes to performing well in Google local searches?

Mike Ramsey - May 21, 2019

Tips from the ‘Best Damn Legal Marketing Conference’

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Mark Homer - May 9, 2019
attorney advertising maze

Navigating the Maze of Attorney Advertising Rules

Ethics jail is not crowded with those who breach the ad rules, but there are consequences. Beware of these three myths.

William Hornsby - March 18, 2019
law firm website ready

Is Your Law Firm’s Website Up to 2019 Standards?

A poor-performing site won't help you convert leads into clients. Conduct a website audit that covers these basics.

Karin Conroy - January 31, 2019
email newsletter

Five Steps to Starting an Email Newsletter for Your Law Firm

An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.

Laura Ernde - January 18, 2019