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lawyer public relations

How to Make a News Release Work

First, let’s get some terms straight. These days, journalism schools are teaching students that a "press release" should be called a "news release." Last time I heard, television, radio, cable and the Web don’t use printing presses. So starting ...

Jon Quick - October 19, 2015

Acing the Interview: How to Behave With the News Media

What's the secret to being a great interview? Typically, of course, you have to deliver a real, relevant story “of high consumer interest” to get the news media to pay any attention to you at all. But what if the media does come to you? Let's ...

Jon Quick - September 21, 2015

Three Deadly Sins of Crisis PR for Lawyers

“I won’t dignify that with a response” may sound very "Downton Abbey," but it won’t get you far when dealing with a potentially reputation-damaging crisis. Still, many litigants and their lawyers choose to handle a crisis in that way, which is ...

Eden Gillott Bowe - August 5, 2015
Friday Five

Five Stories to Get Your Name in the Press

Go rob a bank. No, wait, that’s too easy. Plus, you may run into ethical issues with the local bar association. Seriously, folks, getting what we call “earned (free) media” is a little tougher to get. It also takes patience. But with the right ...

Jon Quick - June 12, 2015

Advice? I Hate Talking to Reporters

Seized by sweaty anxiety at the mere thought of speaking with a reporter? Perhaps a bit of professional advice will help set you up to master the interview. In today's launch of our regular new feature "Ask the Experts," three media-savvy ...

The Editors - December 11, 2012

Package Yourself as a Quotable Expert

Given that quotable experts are the lifeblood of every news organization, it's no wonder thousands of public relations outfits are working overtime trying to package their clients as the ‘go to’ source for a specific industry. Thanks to the Web, ...

The Editors - November 28, 2011

Please Don’t Irritate the Editor

Want to build your law practice? Then the first thing you want to do is get a little bit famous. And one route to fame is getting your byline in print and pixels. To all who just muttered, “Yeah, but that’s nearly impossible,” oh no, it isn’t! ...

Joan Feldman - August 25, 2011

What to Do When the Media Calls

Speaking with a reporter is always a crap shoot. But speaking with them is far better than avoiding them. While you can't control what the reporter ultimately writes, with a little advance work you can improve your chances of getting a positive ...

Leigh Ann Nicas - March 8, 2011