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Lead Generation for Lawyers

Play to Win Queen of Hearts

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020

5 Tips to Get More Clients Now and After the COVID-19 Shutdown

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Mike Ramsey - April 20, 2020
Lawyer deciding which way to go fork in road

Lead Generation For Lawyers in a Time of Uncertainty

Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.

Convert IT - March 27, 2020

How Call Tracking Helped Us Catch an Advertising Scam

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Paul Cannon - March 12, 2020

What Is Your Law Firm’s Marketing Strategy?

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Mark Homer - February 18, 2020
Lawyer holding ipad using apps and Lawmatics

Automatic for the People: Lawmatics Automates Lead Management for Law Firms

Product Review | More than CRM, Lawmatics is a full-featured legal marketing platform that manages the entire lead conversion and client intake process.

Jared Correia - February 2, 2020

Referrals or Search, Law Firms Need a Strong Digital Marketing Strategy

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Mark Homer - January 27, 2020
referrals

Five Simple Tips for Increasing Referrals

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

Mike Margol - November 8, 2019

How to Create a Referral Machine: Nine Tips

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

Julie Savarino - August 9, 2019

Tips from the ‘Best Damn Legal Marketing Conference’

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Mark Homer - May 9, 2019