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Law Firm Marketing

Ask the Experts business development

How Are Law Firms Shifting Business Development Goals and Tactics?

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Legal Marketing Association - June 24, 2020
ideal client for law firms magnifying glass

Law Firm Marketing 101: Identifying Your Ideal Client

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Jay Harrington - June 22, 2020

Webinar: Litigation, ADR, ODR — The Next Normal?

Join the College of Law Practice Management on Wednesday, June 24, at 1 p.m CT / 2 p.m. ET, for a free webinar on the future of litigation.

Joan Feldman - June 18, 2020

Enabling Experts to Showcase Authority: James Barclay on the Impact of Online Content

James Barclay of Passle sits down with Ari Kaplan to discuss the sales and marketing platform and the growing importance of thought leadership and content marketing.

Ari Kaplan - June 18, 2020
Ruth Carter non-paying clients

Side Hustle for Lawyers: I Created an Online Course for People Who Will Never Hire an Attorney

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Ruth Carter - June 16, 2020
client communications in a pandemic

Tips to Upgrade Client Communications During the Coronavirus Crisis

Content fatigue is a real thing in good times and in bad. Try Julie Savarino's pointers on making sure your communications are well received.

Julie Savarino - June 9, 2020

Shiny New Social Media Syndrome for Lawyers

For lawyers, “shiny object syndrome” often becomes “shiny new social media platform syndrome.” Advice from Megan Zavieh on keeping ethics in mind from the moment you sign up.

Megan Zavieh - June 1, 2020
ideal client

5 Business Development Mistakes Lawyers Make (and What to Do Instead)

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

Jay Harrington - May 27, 2020
analog

Offline: This Is How You Use Analog Marketing Tools

Analog Attorney | Here are five products that let you take your message offline while keeping it in your target demographic's line of sight.

Bull Garlington - May 25, 2020
podcast headphones

Use Podcasts to Attract Clients

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Dan Steiner - May 19, 2020