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Law Firm Marketing

Play to Win Queen of Hearts

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020
Digital Marketing

Online Marketing Is Much More Than Your Law Firm Website

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Mark Homer - May 12, 2020

So You Want to Get Started in Local Digital Marketing

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Conrad Saam - May 8, 2020
Writing and Editing for Empathy in Legal Marketing

Writing and Editing for Empathy in Legal Marketing

Ivy Grey | Resist the urge to write about what type of work you’d like to do or show off your extensive legal knowledge. This is the time to connect with your client as a human with real-life emotions. Write from the reader's perspective and ...

Ivy Grey - May 6, 2020

5 Tips for Networking From 6 Feet

Friday 5 | Social distancing shouldn't stop you from building and maintaining your network. Here are Camille Stell's tips for networking through readily available tools.

Camille Stell - May 1, 2020

How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020
lawyer doing digital marketing

Don’t Waste Your Marketing Dollars With a Bad Sales (Intake) Process

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.

Mark Homer - April 28, 2020

5 Tips to Get More Clients Now and After the COVID-19 Shutdown

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Mike Ramsey - April 20, 2020

Pull Back or Press On? Reevaluating Your Social Media Strategy During a Pandemic

Some members of your audience are seeking information related to the virus, while others would rather not be immersed in news about it 24/7. Before you proceed with posting as usual, here are some tips to help you determine how to move forward.

Michelle Garrett - April 17, 2020

How to Stay Afloat as a Small Law Firm: Panic Is Not an Option

A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.

Conrad Saam - April 10, 2020