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Personal Branding

Does Your Online Reputation Need Tending?

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two approaches you can ...

Helen Bertelli - December 19, 2017
personal branding

Personal Branding Checklist for Lawyers

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.

Candis Roussel - October 5, 2017

Five Bespoke Handbags that Scream Power Player

There’s nothing like a brilliantly designed purse. It is a shield, a satchel and a work of art. When you walk into a meeting and set it on the table, a gorgeously appointed bespoke purse speaks in a strong, proud voice and says, “Put your ...

Bull Garlington - May 5, 2017

Five Mind-Blowing Things Every Lawyer Should Know About Branding

When most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It's the connection a human being has to a product, service or even another ...

Julie Tolek - December 18, 2015
Friday Five

Five Ways to Revive Your LinkedIn Profile

If you've been away from LinkedIn for a while, or have just changed jobs or focus, it might be time to check out the social networking site's new features and update your profile. Why focus on LinkedIn? Survey after survey (including Attorney at ...

Joan Feldman - March 6, 2015
one of a kind with apples Bullied

Wisdom Marketing: Building Trust, Loyalty and Respect

"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...

Jay Harrington - November 3, 2014
one of a kind with apples Bullied

Turn Clients into Client-Advocates: The Brand Experience

Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater value. After all, it’s ...

Jay Harrington - September 30, 2014
one of a kind with apples Bullied

Substance and Form: The Elements of a Lawyer Brand

Branding. It's one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it's also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general ...

Jay Harrington - August 21, 2014

Defending Your Law Firm on the Internet Battlefield

The Internet is many things to many people. For some, it’s an educational resource. For others, it’s a place to socialize or attract customers. Unfortunately, still others view the Internet as their personal battlefield. Blogs, social media ...

Matt Spiegel - October 23, 2013

How’s Your Law Practice’s Curb Appeal?

Ever open up Google Hangouts or Skype to hear someone (okay, you) say, “Cripes! Where did that come from?” when the camera captures a side of your office you rarely notice? It’s not your bobblehead collection. It’s that sloppy stack of papers ...

Joan Feldman - May 17, 2013